Responding on a personal pet peeve of contemporary women wearing leggings like pants by initiating a silent guerilla campaign. Participants tie pre-made tags inside leggings sold in stores and leave them for potential buyers. Then the buyer takes home the leggings and discovers the tag which suggests different ways of wearing/DIY-ing leggings and also delivers the message that ‘leggings are not pants’ in a fun and polite tone.
Booklet to serve as instructions and determine the mood of the campaign. Mailed out to participants who show interest.